Nowadays the competitiveness of the market place keeps on increasing with every second that passes by. Millions of companies are eagerly trying to market their product/service to the same target group. Thus, an additional effort needs to be added in attracting in more traffic to your website. Yes, what makes it an effective marketing is that getting this attracted traffic get converted in to customers. This is where the art of search engine marketing comes in to play.
What is Search Engine Marketing (SEM)?
First it is important to understand that SEM is used with the intention of increasing the visibility a particular website. SEM can be deviated in to two types as, organic and paid. Both these types mainly target the new customers. When it comes to the organic type, as a new customer hit the search button with the intention of purchasing a product/service, the search engine would fold up the relevant websites in sequence. Thus, at the same time SEM gives the opportunity to ranking within the first few search hit websites. This would increase the website visibility as well as make sure that the traffic will be directed to your website.
The paid SEM type enables to create an opportunity to advertise sponsor advertisements which are relevant to the search results. This is yet an eye-catching site for the motivated customer and would drag in their attention on the spot. These results are triggered through the search terms also known as the “Key words” that are entered in to the search engines. These paid advertisements that appears next to the search results are the most relevant to the search result. Therefore, the probability of the customer clicking on them are high.
How does SEM work for you?
As a customer hits in the search button, the search engine that functions in the background starts rolling off with it’s complicated algorithms to find in the most suitable results according to the request.
The organic SEM, rather called as search engine optimization (SEO) is a method adopted through using the right key words or phrases that the potential customers would hit in to search a product or a service using a search engine. By equipping the content with such key words/phrases the search engines would pick your website as a relevant information provider for the customer.
The paid search engine marketing (Paid SEM) mostly use common forms such as pay per click (PPC). These advertisements appear according to the relevancy of an intended search criteria and the company posting the advertisement only has to pay the hoister only when a customer clicks on the advertisement.
Depending on the nature of the business it is advisable to select either of the SEM options or a mix of it to suite the nature of the product/service you provide.
The roll of the key word
Keywords are either words, terms or phrases that users type into a search engine with the intention of searching for information. It is used to drive in targeted traffic to an intended website. Therefore, knowing the right set of key words and their position plays an important role in SEM as well as PPC.
Key word optimization would enable you to
– Through identifying popular key word – predict the potential traffic
– Connect with potential customers instantly
– Identify customer needs and how to position your service/product
Basically the architecture of the information input, solely depends on key word optimization. Therefore, key word optimization drives a major portion of SEO marketing efforts such as tag lines, links, site structure, content strategies well as the meta description
How to optimize SEO through key words
Considering factors such as key word popularity, key word relevancy and key word intent would enable you to set in your steps in the right direction of SEO. There are sites such as Small SEO Tools keywork research would enable you to get an idea on the positioning of selected keywords. Simply following through the 5 steps given in the site you can get a report on the positioning of the selected key word. This would give you an insight of the competition that surrounds the selected key word and assist you to work through to meet your objectives.
It enables you to identify the high intended key words and by use them so that the search results for relevancy would rise in. As a result, it will trigger in generating more quality traffic that can be covered in to customers.
What are SEM formulas and how does it work for you?
Below are few examples for SEM formulas. I’m quite sure it gives you less meaning than rather being a set of words put in place.
Cost Per Thousand Impressions (CPM) = Cost / Impressions x 1000
Cost Per Click (CPC) = Cost / Clicks
Impressions = Cost / CPM x 1000
Cost = Impressions / 1000 x CPM
Click Thru Rate % = Clicks / Impressions
Effective Cost Per Thousand Impressions (ECPM) = Revenue / Impressions x 1000
ECPC = Revenue / Clicks
So, lets get things spiced up. Starting with analyzing the successful completion. Identifying what’s been done right and how it is been done right is important. As an example when you enter a site such as Ubersuggest it would enable you to see what’s works right for your competitors. This would cut of your trying to learn and start from the begging options. Kickstart with what is already working out for them. Simply adopt it, put in a bit of your own magic and gain the edge over it.
At the same time Ubersuggest provides you with assistance to get the right content set in. The insight provided to you consists of the popular key words/phrases that rank your competitor sites high. If you are in need of content ideas or worrying about how to strategically align your content to optimize your SEM. Just leave it all to Niel Patel and let their magic save your time. Nielpatel.com will simply pull put information on the top performing content pieces. You just have to read through it start using it.