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Brand Identity, Marketing, Web Design, Web Development

Did you never notice why Amazon, the largest online store has its logo and site’s primary color as bright yellow?

Not only it looks bright and catchy but has a psychological impact on the mind of shoppers too. Bright yellow is known to grab attention and Amazon surely grabs a lot of attention from potential shoppers around the world. This is also the reason behind the warning signs on hilly areas to be in bright yellow. Yellow is additionally considered a happy and mood lifting color, which can be very useful to persuade your buyers to buy products on your site.

Fonts are also known to have psychological impact on buyer’s mind and influence their thought on buying a product. You might have noticed big bold fonts used on hoarding and billboards to grab the attention of the potential buyers.

Why Color and Font matter for Shoppers
Color and fonts together play a very important and influential role in the buyer’s mind when they are looking for products. Color and font are two most important factor when it comes to grabbing the attention of the potential buyers.

Colors Induce Feelings
Different colors are known to induce different feelings, like Yellow induce happiness and positivity, red induce excitement and boldness, blue induce trust and so on. Thus colors can play a significant role in conveying a message about a brand or a product to the buyers. Buyers are more like to buy a product that they can relate to a feeling. Colors can also act as identifier for genders, colors like red, pink can make women relate to a product. Similarly, colors like blue, black, grey can be relatable to men. Brands typically use colors to differentiate their target audience based on gender.

Fonts are Necessary for Creating Immersive Experience
In case of online store where the buyers do not have physical contact with the seller, fonts can play an important role in grabbing their attention. In recent studies researchers have found that an average person stays less than a minute on a web page Reasons Why Users Leave a Website. To grab the attention of the buyer in such small interval requires to have fonts optimized for immersive experience. Carefully outlining fonts and using bold and italic fonts can help texts to stand out and let the buyers know exactly where to read and what to read. Fonts are one of the most important design element that can make or break your site. You will never see the top brands using fancy confusing fonts. They prefer clear, smooth and block letters that are easily readable and provide a smooth experience for the buyers on a shopping site.

As we can see how colors and fonts can impact the buyer’s decision on a shopping site. It is always advisable to go with simple and known colors and fonts rather being too creative. Do not get me wrong, but buyers are human being who are used to certain type and style. They can relate to colors and fonts to the things they have learnt over experience. If you try to disengage them and try something new, they might not always react the positive way.

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Web Design, Web Development
If it is your business website or a blog to grow your startup, WordPress has been the choice for most professionals. WordPress is especially helpful for startups to excel in the competitive market where every brand is trying to make themselves known. A website is utmost necessity for any startup or business to gain an online presence. Moreover, WordPress serves the purpose best with its flexibility and reach with over 30% websites on the internet running WordPress [wordpress-statistics]. One of the most popular Content Management System, WordPress is easily the best choice that can boost a startup’s presence on the web. WordPress is the ideal platform for startups to excel for these reasons:

Simple and Flexible WordPress is very simple to use and you can get your website up and running in few hours. Instructions and steps to use WordPress backend dashboard is self-explanatory. You will not be required any technical specialist to get yourself a working website for your startup. Just a few hours on the web and WordPress forum will get you over the initial learning curve. Once you get pass the initial learning curve, it is a bed of roses. Another major advantage of using WordPress is its sheer flexibility to create any type of website. Creating an online portfolio or e-commerce store, WordPress is powerful to handle any such task with ease.

You do not need to write any Code One of the daunting task for a startup while deciding to get a website is, to hire a website developer and pay hundreds of dollars to get a website. Using WordPress, you can easily eliminate the requirement of coder or developer as managing a WordPress website does not require you to write a single line of code. Even for any non-techy person, using WordPress and managing a website on WordPress is as simple as clicking few icons. You can build your website, write a blog post, and insert images or videos, without writing a single line of code. A big reason for startups to start using WordPress is elimination of the cost for building a website and hiring a technically sound person to manage it once setup.

Its Free Cutting down startup cost for any new business is one of the hardest task that can decide their future moving ahead. WordPress is Free to use for anyone who does not require a custom domain for their startup. The free WordPress websites will host on the WordPress with a WordPress.com extension (Ex: – www.example.wordpress.com). Moreover, if you want a custom domain (www.example.com) for your business, which is rather recommended for any startup. WordPress remain free to use for the users with all its goodness and flexibility.

SEO Friendly Most top blogs and brands use WordPress for the inbuilt WordPress features that makes it SEO friendly and helps in getting higher search rankings. WordPress has an array of helpful plugins and tools to help you in SEO. Using WordPress do not guarantee you higher rankings. However, it allows the users to use the tools to write contents and market their business for better search rankings. If you utilize the tools efficiently, ranking on the search results is more achievable.

Top Brands use WordPress Brands like Microsoft, New York Post, Time.com, CNN, USA Today, TED, NBC, TechCrunch and many others use WordPress [wordpress-statistics]. You cannot go wrong with using WordPress for your startup or your large business organization. Best part of using WordPress is having the flexibility to scale up any time your business starts to ramp up. If you are still not using WordPress, it is time you get on with it and take your startup to new heights.
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Custom Design, Web Design, Web Development
Have you ever noticed that when you search for a site on Google the results sometimes have a notification below the description which says “This site may be hacked”?.  We have received many complaints from customers trying to resolve these issues themselves and not being unsuccessful even after spending a few dollars to have an expert to resolve it. These messages can drive consumers away from your site as the notification may alarm them. So without further delays let’s see what types of antidotes are available to resolve these problems.

How does this happen? This process can take place due to multiple issues. A common cause is that some developers build websites using hacked template or themes. Which can create a chain of multiple backdoor access to hackers that will install spam content, divert guests to different destinations, introduce infections on guest’s computer, and gather sensitive data from your website? If your website was built using Joomla or WordPress, then the use of nulled or outdated plugins can cause the same effect. If you find that your website might be compromised then head over to Sucuri and scan your website for malware. This will help determine the cause. Another common cause is due to multiple user’s access to the websites. Securing your passwords and prevent sharing amongst users is the key to preventing hacks.

How to prevent such incident? If you haven’t already done so and or think that your site was incorrectly flagged, then register your site in Search Console and then head over to Security issues and look for a notification or URL that Google has crawled and flagged as infected. If for any reason you are unable to see the URL under Security issues, that could mean that the hacker is using a method technically known as Cloaking. This can cause the site URL to changes for each user, preventing the detection and cleaning process much harder. If cloaking is being used, then you will need to use Googles Troubleshooting methods in order to uncover the URLS.

Submit site for Review Once you are sure all malware and infected files have been removed or cleaned than this time to resubmit your site for Google to review. Navigate over to Google Search Console and resubmit the website under Security issues. Google will then double check to ensure infected files and content are secured. This site review process can take up to 24-72 hours to complete and once completed you will be notified at the email address on your Google Search Console account.

Backups: Always conduct daily, weekly or monthly backups as necessary to ensure in case of issues such as this you are able to pinpoint when the infection took place and if necessary replace infected content or directory. If you are on a maintenance plan provide by Enveos, we will ensure old backups are deleted up until when the infection took place. We have resolved over 1000 websites that were compromised in the last decades and there’s always something new that you come across.

Other methods of securing your website: Install a malware detector on your website. This will help direct effected files if you have already been hit by a virus or looking to verify which files were infected and replace. Prevent unauthorized access by installing Google 2 step authentication. Ensure to install an SSL certificate on your website no matter if it’s an eCommerce of none-e-commerce websites. Secure WordPress websites with Higher security enhancer. There are many features available to harden your website security.
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Brand Identity, Web Design, Web Development
Vast majority of business owners do not grasp the idea of what a Landing page means or what benefits it would bring to the business. A landing page can be created for many reasons such as generating leads from multiple sources, attracting new customers and turning leads into customers. We have worked with many organization building landing pages which converts leads into genuine long terms customers no matter the industry or business. Here are few ideas to help you understanding the fundamentals of a lead generating landing page.

Call to Action: Experience teach you the best location to have either multiple Call to action buttons or a few but keep in mind each of those call to action button should lead to one specific action for ex: sign up to our email list and receive a free gift.

Navigation: If a menu bar is a must, its best to set them up as anchor links within the same page so that you are not leading the customer away from the website or distracting them. Look at it as if you were the customer and think what you would do or feel if a website derails you away from a page to something completely out of focus? What would you do?

Ads: No matter how many ads you have on your landing page always stick to one rule. That is to be consistent through your branding.

Giveaways: Be specific on the giveaway and most importantly giving something of value to the customers and how they will receive it.

Testimonials: Most importantly and something we value in our business are Testimonials. This is the most honest way of telling customers your business or services are appreciated by valued customers.

Avoiding extra links: Do not make the mistake of having multiples social media links on your landing page or links to external website. This well most definitely hurt your conversation rate. We love to hear your thoughts and experience give us a shout!
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Web Development
We can build a powerful dating website, that comes with everything you need to start a successful dating website. All of this at an affordable price that will get you online within 24 hours. Lets face-it there are pretty much endless possibilities online where you can purchase exactly what you are looking for but have you ever thought about the restriction a few of those designs may have and the headache of finding a developers to implement features which may not even exist. We are here to provide you with everything you need to launch your online Dating site in no time. What features will be included? continue reading…

Website features: Landing Page Multi Language options Encounter system User Profiles User profile Likes System User profile Views System Messaging System Gift System Instagram Integration GEOlocation Notification System PayPal Integration Credits System Basic user & VIP Accounts memberships Ad System w/ AdSense Support

Admin features: Admin Dashboard & Statistics Manage Users,Photos, custom pages and ad slots invalid User Generator Manage Subscription Price, Credits Price, Upgrades Price and Payments forward notifications to all users Edit Settings Enveos can provide you with a fully functioning website with the added bonus of lifetime support.
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