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Custom Design, Marketing, Web Design
Your buyers are human beings with emotions, experience, and reactions. While designing your store, there are few things to keep in mind. The first thing that matters the most is thinking from the buyer’s perspective. If you want to understand how a buyer will react to your store or product, first step into the shoes of your buyers. What will you look for while buying the product and why? You will definitely find an answer to these obvious questions. Design psychology takes the same in consideration, implying human emotions to convert a lead on your store to a buyer. Design psychology mainly deals with the experience a user has on your site or store and design techniques that can help improve the same. As your users or leads are in a virtual store without any physical contact, design can play a very important role to your buyers. Ensuring the best user experience on your web page or online store is the best way you can trigger a sale. In other words, you have to induce emotions in the users or browsers who are more likely to bounce off unless you grab their attention and inflict an emotion.

How to Implement Design Psychology Implementing design psychology can be a very efficient method of converting your leads to buyers and user of your products.

Keep it Simple Keeping things simply the ideal method that can really improve user experience on a website or web store. Over complicated design and trickery can be very dangerous from the user point of view. People can bounce off your site and resent your site in case you try to force the users with the new experience they are not used to. We all are familiar with the product browsing page or the buy now button, or the payments page. It is more or less similar on every web store be it big brands like Amazon or simple Shopify stores.

Do not Alter User Experience from Past Introducing a new design or the new process of checkout or browsing a product can confuse the users on your site and they can bounce off. To keep thing tidy, it is always advisable to follow the practice that we are used to seeing. However, it does not mean we should never update or tweak our stores. Tweaking and updating are based on the experiences we are used to and not completely different or new. Using different fonts or colors can make your store stand out but implementing complex design is not good for user experience.

Highlighting Important Information On an online store user generally, tend to know what they are looking for and want to buy. To make things easier for the customers to place an order is the main point of consideration for any store designer. Smoother the experience of navigating on an online web store, buyers are more likely to place an order. It is always advisable for designers to take into consideration the highlighting factors that they want the buyers to notice. Rather than cluttering the users with tons of information, highlight the important points. It will always act in the favor for the buyers to know in a brief attention of the benefits and uses. Which can increase the chances of leads to convert into buyers without much persuasion. You should never be too persuasive or the buyers can bounce off. Try putting out the important or highlighting points to the buyers and make it easier for users to navigate the store. These small but very influential factors can truly change the user experience on your store and increase the rate of conversion.
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Custom Design, Web Design, Web Development
Have you ever noticed that when you search for a site on Google the results sometimes have a notification below the description which says “This site may be hacked”?.  We have received many complaints from customers trying to resolve these issues themselves and not being unsuccessful even after spending a few dollars to have an expert to resolve it. These messages can drive consumers away from your site as the notification may alarm them. So without further delays let’s see what types of antidotes are available to resolve these problems.

How does this happen? This process can take place due to multiple issues. A common cause is that some developers build websites using hacked template or themes. Which can create a chain of multiple backdoor access to hackers that will install spam content, divert guests to different destinations, introduce infections on guest’s computer, and gather sensitive data from your website? If your website was built using Joomla or WordPress, then the use of nulled or outdated plugins can cause the same effect. If you find that your website might be compromised then head over to Sucuri and scan your website for malware. This will help determine the cause. Another common cause is due to multiple user’s access to the websites. Securing your passwords and prevent sharing amongst users is the key to preventing hacks.

How to prevent such incident? If you haven’t already done so and or think that your site was incorrectly flagged, then register your site in Search Console and then head over to Security issues and look for a notification or URL that Google has crawled and flagged as infected. If for any reason you are unable to see the URL under Security issues, that could mean that the hacker is using a method technically known as Cloaking. This can cause the site URL to changes for each user, preventing the detection and cleaning process much harder. If cloaking is being used, then you will need to use Googles Troubleshooting methods in order to uncover the URLS.

Submit site for Review Once you are sure all malware and infected files have been removed or cleaned than this time to resubmit your site for Google to review. Navigate over to Google Search Console and resubmit the website under Security issues. Google will then double check to ensure infected files and content are secured. This site review process can take up to 24-72 hours to complete and once completed you will be notified at the email address on your Google Search Console account.

Backups: Always conduct daily, weekly or monthly backups as necessary to ensure in case of issues such as this you are able to pinpoint when the infection took place and if necessary replace infected content or directory. If you are on a maintenance plan provide by Enveos, we will ensure old backups are deleted up until when the infection took place. We have resolved over 1000 websites that were compromised in the last decades and there’s always something new that you come across.

Other methods of securing your website: Install a malware detector on your website. This will help direct effected files if you have already been hit by a virus or looking to verify which files were infected and replace. Prevent unauthorized access by installing Google 2 step authentication. Ensure to install an SSL certificate on your website no matter if it’s an eCommerce of none-e-commerce websites. Secure WordPress websites with Higher security enhancer. There are many features available to harden your website security.
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Custom Design, Search Engine Optimization, Web Design
Is your business ready for Google’s “Mobile-First” index? It’s a method which will change the way your website is ranked on search engines (SERPs). Here are few things which will if not already push the next generation of websites for business which have not already hopped on the bandwagon in having their website responsive and mobile friendly.

Let’s go briefly on what Google accomplished with Mobile-First index. What’s all the big fuss about and why are they using a Mobile-First indexing? As most of you know Google crawls each and every website to make sure it can index the correct links/website on search results. This is why most websites have a Sitemap to help Google crawl your site. Google has created something beyond just crawling your site as a desktop user and build an algorithm that can crawl your site as a mobile user which distinctions between a desktop version of your website and mobile. This will impact all perfect which are none responsive and lack the mobile compatibility hindering not only rank as well consider your site to be hostile to mobile users. Why the use of mobile-first index now? Everyone will agree on is that the growing mobile users surpassed the number of desktop users in the sense that most of you that are tech savvy enough to do everything on a mobile device. Google mentioned that there are more mobile searches than desktop searches and it makes perfect sense to crawl pages as a mobile user.

What do you do if your website isn’t mobile friendly? We are not expressing this out of the desire to gain more business or to attract more audience but as an FYI to move in the direction that will gain more profit to your business than fall in love with a design. Rest assured Google will crawl and index desktop version of the websites but you will lack the mobile audience and as a result which can hinder many businesses online.

Will the new Mobile-First indexing change rank? As is usually the case with new changes, the Mobile-First indexing shouldn’t affect search results or crawl at this stage as they have suggested its too early to tell. If you are amongst those that do not have a mobile friendly website, you shouldn’t expect certain keywords to rank affect mobile search results.

When does Google launch the new Mobile-First index? Google has already released their Mobile-First crawler but an exact date has not yet been specified to when the rollout will be completed as it’s still in testing phase. Web sites can easily verify their structured markups across both platforms by using Structured Data Testing Tools and also verify if your site is mobile accessible with Robot.txt Tools. All website owners if not already verified your mobile version on Search Console should take some time to do so. If you are looking to transfer your existing website to a mobile friendly platform or looking for a web design company that provided free consulting to get you on track, follow us on all social media platforms and remember to #enveos as well engage us with your questions.
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