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Search Engine Marketing, Search Engine Optimization

The competitiveness of the market place keeps on increasing with every second that passes by. Millions of companies are eagerly trying to market their product/service to the same target group. Thus, an additional effort needs to be added to attracting more traffic to your website. Yes, what makes it effective marketing is that getting this attracted traffic gets converted into customers. This is where the art of search engine marketing comes in to play.

What is Search Engine Marketing (SEM)?

First, it is important to understand that SEM is used to increase the visibility of a particular website. SEM can be deviated into two types as organic and paid.  Both of these types mainly target new customers. When it comes to the organic type, as a new customer hits the search button to purchase a product/service, the search engine would fold up the relevant websites in sequence. Thus, at the same time, SEM allows ranking within the first few search hit websites. This would increase the website visibility as well as make sure that the traffic will be directed to your website.

The paid SEM type enables to create an opportunity to advertise sponsor advertisements which are relevant to the search results. This is yet an eye-catching site for the motivated customer and would drag in their attention on the spot. These results are triggered through the search terms also known as the “Keywords” that are entered into the search engines. These paid advertisements that appear next to the search results are the most relevant to the search result. Therefore, the probability of the customer clicking on them is high.

How does SEM work for you?

As a customer hits in the search button, the search engine that functions in the background starts rolling off with its complicated algorithms to find in the most suitable results according to the request.

The organic SEM rather called as search engine optimization (SEO) is a method adopted through using the right keywords or phrases that the potential customers would hit in to search a product or a service using a search engine. By equipping the content with such keywords/phrases the search engines would pick your website as a relevant information provider for the customer.

The paid search engine marketing (Paid SEM) mostly use common forms such as pay per click (PPC). These advertisements appear according to the relevancy of an intended search criteria and the company posting the advertisement only has to pay the hoister only when a customer clicks on the advertisement.

Depending on the nature of the business it is advisable to select either of the SEM options or a mix of it to suit the nature of the product/service you provide.   
         

The role of the keyword

Keywords are either words, terms or phrases that users type into a search engine to search for information. It is used to drive targeted traffic to an intended website. Therefore, knowing the right set of keywords and their position plays an important role in SEM as well as PPC.

Keyword optimization would enable you to

– Get the rightful traffic directed to your website
– Through identifying popular keyword – predict the potential traffic
– Connect with potential customers instantly
– Identify customer needs and how to position your service/product

The architecture of the information input solely depends on keyword optimization. Therefore, keyword optimization drives a major portion of SEO marketing efforts such as tag lines, links, site structure, content strategies well as the meta description

How to optimize SEO through keywords

Considering factors such as keyword popularity, keyword relevancy, and keyword intent would enable you to set in your steps in the right direction of SEO. There are sites such as  Small SEO Tools keyword research that would enable you to get an idea of the positioning of selected keywords. Simply following through the 5 steps given in the site you can get a report on the positioning of the selected keyword. This would give you an insight into the competition that surrounds the selected keyword and assist you to work through to meet your objectives.

It enables you to identify the high intended keywords and by using them so that the search results for relevancy would rise in. As a result, it will trigger in generating more quality traffic that can be covered by customers.

What are SEM formulas and how does it work for you?

Below are a few examples of SEM formulas. I’m quite sure it gives you less meaning than rather being a set of words put in place.

Cost Per Thousand Impressions (CPM) = Cost / Impressions x 1000
Cost Per Click (CPC) = Cost / Clicks
Impressions = Cost / CPM x 1000
Cost = Impressions / 1000 x CPM
Click Thru Rate % = Clicks / Impressions
Effective Cost Per Thousand Impressions (ECPM) = Revenue / Impressions x 1000
ECPC = Revenue / Clicks

So, let’s get things spiced up. Starting with analyzing the successful completion. Identifying what’s been done right and how it is been done right is important.  As an example when you enter a site such as Ubersuggest it would enable you to see what’s works right for your competitors. This would cut off your trying to learn and start from the begging options. Kickstart with what is already working out for them. Simply adopt it, put in a bit of your magic and gain the edge over it.

At the same time, Ubersuggest provides you with assistance to get the right content set in. The insight provided to you consists of the popular keywords/phrases that rank your competitor sites high. If you need content ideas or worrying about how to strategically align your content to optimize your SEM. Just leave it all to Niel Patel and let their magic save your time. Nielpatel.com will simply pull put information on the top-performing content pieces. You just have to read through it start using it.

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Custom Design, Marketing, Web Design
Your buyers are human beings with emotions, experience, and reactions. While designing your store, there are few things to keep in mind. The first thing that matters the most is thinking from the buyer’s perspective. If you want to understand how a buyer will react to your store or product, first step into the shoes of your buyers. What will you look for while buying the product and why? You will definitely find an answer to these obvious questions. Design psychology takes the same in consideration, implying human emotions to convert a lead on your store to a buyer. Design psychology mainly deals with the experience a user has on your site or store and design techniques that can help improve the same. As your users or leads are in a virtual store without any physical contact, design can play a very important role to your buyers. Ensuring the best user experience on your web page or online store is the best way you can trigger a sale. In other words, you have to induce emotions in the users or browsers who are more likely to bounce off unless you grab their attention and inflict an emotion.

How to Implement Design Psychology Implementing design psychology can be a very efficient method of converting your leads to buyers and user of your products.

Keep it Simple Keeping things simply the ideal method that can really improve user experience on a website or web store. Over complicated design and trickery can be very dangerous from the user point of view. People can bounce off your site and resent your site in case you try to force the users with the new experience they are not used to. We all are familiar with the product browsing page or the buy now button, or the payments page. It is more or less similar on every web store be it big brands like Amazon or simple Shopify stores.

Do not Alter User Experience from Past Introducing a new design or the new process of checkout or browsing a product can confuse the users on your site and they can bounce off. To keep thing tidy, it is always advisable to follow the practice that we are used to seeing. However, it does not mean we should never update or tweak our stores. Tweaking and updating are based on the experiences we are used to and not completely different or new. Using different fonts or colors can make your store stand out but implementing complex design is not good for user experience.

Highlighting Important Information On an online store user generally, tend to know what they are looking for and want to buy. To make things easier for the customers to place an order is the main point of consideration for any store designer. Smoother the experience of navigating on an online web store, buyers are more likely to place an order. It is always advisable for designers to take into consideration the highlighting factors that they want the buyers to notice. Rather than cluttering the users with tons of information, highlight the important points. It will always act in the favor for the buyers to know in a brief attention of the benefits and uses. Which can increase the chances of leads to convert into buyers without much persuasion. You should never be too persuasive or the buyers can bounce off. Try putting out the important or highlighting points to the buyers and make it easier for users to navigate the store. These small but very influential factors can truly change the user experience on your store and increase the rate of conversion.
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Brand Identity, Marketing, Web Design, Web Development

Did you never notice why Amazon, the largest online store has its logo and site’s primary color as bright yellow?

Not only it looks bright and catchy but has a psychological impact on the mind of shoppers too. Bright yellow is known to grab attention and Amazon surely grabs a lot of attention from potential shoppers around the world. This is also the reason behind the warning signs on hilly areas to be in bright yellow. Yellow is additionally considered a happy and mood lifting color, which can be very useful to persuade your buyers to buy products on your site.

Fonts are also known to have psychological impact on buyer’s mind and influence their thought on buying a product. You might have noticed big bold fonts used on hoarding and billboards to grab the attention of the potential buyers.

Why Color and Font matter for Shoppers
Color and fonts together play a very important and influential role in the buyer’s mind when they are looking for products. Color and font are two most important factor when it comes to grabbing the attention of the potential buyers.

Colors Induce Feelings
Different colors are known to induce different feelings, like Yellow induce happiness and positivity, red induce excitement and boldness, blue induce trust and so on. Thus colors can play a significant role in conveying a message about a brand or a product to the buyers. Buyers are more like to buy a product that they can relate to a feeling. Colors can also act as identifier for genders, colors like red, pink can make women relate to a product. Similarly, colors like blue, black, grey can be relatable to men. Brands typically use colors to differentiate their target audience based on gender.

Fonts are Necessary for Creating Immersive Experience
In case of online store where the buyers do not have physical contact with the seller, fonts can play an important role in grabbing their attention. In recent studies researchers have found that an average person stays less than a minute on a web page Reasons Why Users Leave a Website. To grab the attention of the buyer in such small interval requires to have fonts optimized for immersive experience. Carefully outlining fonts and using bold and italic fonts can help texts to stand out and let the buyers know exactly where to read and what to read. Fonts are one of the most important design element that can make or break your site. You will never see the top brands using fancy confusing fonts. They prefer clear, smooth and block letters that are easily readable and provide a smooth experience for the buyers on a shopping site.

As we can see how colors and fonts can impact the buyer’s decision on a shopping site. It is always advisable to go with simple and known colors and fonts rather being too creative. Do not get me wrong, but buyers are human being who are used to certain type and style. They can relate to colors and fonts to the things they have learnt over experience. If you try to disengage them and try something new, they might not always react the positive way.

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Web Design, Web Development
If it is your business website or a blog to grow your startup, WordPress has been the choice for most professionals. WordPress is especially helpful for startups to excel in the competitive market where every brand is trying to make themselves known. A website is utmost necessity for any startup or business to gain an online presence. Moreover, WordPress serves the purpose best with its flexibility and reach with over 30% websites on the internet running WordPress [wordpress-statistics]. One of the most popular Content Management System, WordPress is easily the best choice that can boost a startup’s presence on the web. WordPress is the ideal platform for startups to excel for these reasons:

Simple and Flexible WordPress is very simple to use and you can get your website up and running in few hours. Instructions and steps to use WordPress backend dashboard is self-explanatory. You will not be required any technical specialist to get yourself a working website for your startup. Just a few hours on the web and WordPress forum will get you over the initial learning curve. Once you get pass the initial learning curve, it is a bed of roses. Another major advantage of using WordPress is its sheer flexibility to create any type of website. Creating an online portfolio or e-commerce store, WordPress is powerful to handle any such task with ease.

You do not need to write any Code One of the daunting task for a startup while deciding to get a website is, to hire a website developer and pay hundreds of dollars to get a website. Using WordPress, you can easily eliminate the requirement of coder or developer as managing a WordPress website does not require you to write a single line of code. Even for any non-techy person, using WordPress and managing a website on WordPress is as simple as clicking few icons. You can build your website, write a blog post, and insert images or videos, without writing a single line of code. A big reason for startups to start using WordPress is elimination of the cost for building a website and hiring a technically sound person to manage it once setup.

Its Free Cutting down startup cost for any new business is one of the hardest task that can decide their future moving ahead. WordPress is Free to use for anyone who does not require a custom domain for their startup. The free WordPress websites will host on the WordPress with a WordPress.com extension (Ex: – www.example.wordpress.com). Moreover, if you want a custom domain (www.example.com) for your business, which is rather recommended for any startup. WordPress remain free to use for the users with all its goodness and flexibility.

SEO Friendly Most top blogs and brands use WordPress for the inbuilt WordPress features that makes it SEO friendly and helps in getting higher search rankings. WordPress has an array of helpful plugins and tools to help you in SEO. Using WordPress do not guarantee you higher rankings. However, it allows the users to use the tools to write contents and market their business for better search rankings. If you utilize the tools efficiently, ranking on the search results is more achievable.

Top Brands use WordPress Brands like Microsoft, New York Post, Time.com, CNN, USA Today, TED, NBC, TechCrunch and many others use WordPress [wordpress-statistics]. You cannot go wrong with using WordPress for your startup or your large business organization. Best part of using WordPress is having the flexibility to scale up any time your business starts to ramp up. If you are still not using WordPress, it is time you get on with it and take your startup to new heights.
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Search Engine Optimization
If you have been fumbling around to expand your business online and reach wider potential customers, internet marketing is the way to adapt. With more and more people moving to online shopping, it is becoming necessary for businesses to reach the target audiences far more effectively than before. With Google being the search engine king with over 3 billion searches a day, it is most likely the ideal place for your business to advertise. Google AdWords is the advertising platform designed by the search engine king themselves to help businesses reach their target customers more effectively. So why not use the opportunity Google has made available to all businesses with every possible budget. If you are still thinking the other way around, here are some of the benefits that Google AdWords provide for any business.

Reach wider Target Audience With Google at the top of the search engine game, it boasts a base of audience larger than any other on the internet. Using Google AdWords you can tap into a large audience base and ensure your business is heard by potential customers. Given the volume of searches and user Google handles. No matter what your niche or product is, it is most likely you will find your target audience on Google.

Google AdWords is Highly Customizable Not every business is same, their advertising method should not be the same as well. Google AdWords is highly customizable based on the business requirements and its target audience. You can customize your ad with the best possible persuasion technique to broaden the chances of getting customers. Google has array of advertising platforms that businesses can use to make their Ads penetrable and marketable to potential customers. You can choose to use the Search engine to place ads on the search pages related to keywords. Or, you can use their other platforms like YouTube or even Gmail to place ads. AdWords provide a whole host of platforms and customizations that can help generate leads.

High Chance of your Ad being seen by Potential Customers While SEO has been the most important determinant of how well your ads reach potential customers. AdWords make the task easier than writing tons of contents and trying to rank for keywords related to your business. Using the AdWords one can land on the first page of search engine for similar or related keywords to the business within no time. Google do give priority to ads and they are most likely to end up on the first page of search engine results.

Control over Ad Budget and Performance With the flexibility that Google AdWords provide, every business can keep track of their spending down to every single penny. It is helpful in situations where businesses have a fixed budget and they want the best return possible. AdWords let you choose your own budget and timeline for your ads to run. Additionally, it allow you to keep track of your Ads performance and plan better for best results.

Flexible Remarketing Strategies Remarketing is a very effective strategy to convert leads into customers. With Google AdWords you can custom set remarketing strategies like providing extra discount or add-ons to leads, influencing them to click that ‘buy now’ button. You can use the dynamic remarketing ads to ensure the lead who bounced of your website without buying the product to turn into a buyer. Providing additional deals and offers related to the product he was browsing earlier will increase the chance of him turning into a buyer. Google AdWords is one of the most effective ways any business can reach to a large base of target audience and generate sales on the internet.
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Custom Design, Web Design, Web Development
Have you ever noticed that when you search for a site on Google the results sometimes have a notification below the description which says “This site may be hacked”?.  We have received many complaints from customers trying to resolve these issues themselves and not being unsuccessful even after spending a few dollars to have an expert to resolve it. These messages can drive consumers away from your site as the notification may alarm them. So without further delays let’s see what types of antidotes are available to resolve these problems.

How does this happen? This process can take place due to multiple issues. A common cause is that some developers build websites using hacked template or themes. Which can create a chain of multiple backdoor access to hackers that will install spam content, divert guests to different destinations, introduce infections on guest’s computer, and gather sensitive data from your website? If your website was built using Joomla or WordPress, then the use of nulled or outdated plugins can cause the same effect. If you find that your website might be compromised then head over to Sucuri and scan your website for malware. This will help determine the cause. Another common cause is due to multiple user’s access to the websites. Securing your passwords and prevent sharing amongst users is the key to preventing hacks.

How to prevent such incident? If you haven’t already done so and or think that your site was incorrectly flagged, then register your site in Search Console and then head over to Security issues and look for a notification or URL that Google has crawled and flagged as infected. If for any reason you are unable to see the URL under Security issues, that could mean that the hacker is using a method technically known as Cloaking. This can cause the site URL to changes for each user, preventing the detection and cleaning process much harder. If cloaking is being used, then you will need to use Googles Troubleshooting methods in order to uncover the URLS.

Submit site for Review Once you are sure all malware and infected files have been removed or cleaned than this time to resubmit your site for Google to review. Navigate over to Google Search Console and resubmit the website under Security issues. Google will then double check to ensure infected files and content are secured. This site review process can take up to 24-72 hours to complete and once completed you will be notified at the email address on your Google Search Console account.

Backups: Always conduct daily, weekly or monthly backups as necessary to ensure in case of issues such as this you are able to pinpoint when the infection took place and if necessary replace infected content or directory. If you are on a maintenance plan provide by Enveos, we will ensure old backups are deleted up until when the infection took place. We have resolved over 1000 websites that were compromised in the last decades and there’s always something new that you come across.

Other methods of securing your website: Install a malware detector on your website. This will help direct effected files if you have already been hit by a virus or looking to verify which files were infected and replace. Prevent unauthorized access by installing Google 2 step authentication. Ensure to install an SSL certificate on your website no matter if it’s an eCommerce of none-e-commerce websites. Secure WordPress websites with Higher security enhancer. There are many features available to harden your website security.
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Search Engine Optimization
Organic search engine optimization, methods used to reach the highest ranking results on search engines by achieving results by conducting none PPC based, algorithm-driven results on given search engines. Methods such as back-linking, improving keywords and creating high-quality content can help increase a site’s rank. Sites using organic SEO methods in the truest form can expand and adapt over time in response to readers’ desires. The process of organic optimization isn’t an overnight achievement which is a common misconception as results are driven by progressing improvements.

Organic SEO results can be achieved by:
  • – Relevant content optimization on Web pages
  • – Spreading links pointing to the content
  • – Incorporating meta tags and other types of tag attributes
  • – Using third-party plug-ins on CMS Websites (ex: All in one SEO, Yoast)

The benefits of organic SEO include:
  • – Organic SEO relies on relevant content on pages and having relevant keywords in content can help in generating more clicks.
  • – Again, due to the content relevancy, the search engine results will last longer.
  • – Builds greater trust among the users and Search engines.
  • – Cost-effective solutions compared to PPC but a long-term investment with greater results over time.

Achieving results through methods such as (Blackhat SEO) can sometimes reduce the time in achieving Organic results but it can also get your site banned from search engines if results are achieved incorrectly through inexpensive methods. Although your results occurred at a reduced timeline over time traffic and pagerank will reduce.

If you are looking for an experts advice on organic search engine optimization in Toronto you can get in touch with Enveos @ info@enveos.com . we are here to help you archive your SEO goals with local or Global SEO optimization methods.
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Web Design
Magento offers a wide range of third party extensions to help deploy your eCommerce store. These wonderful plugins can enable you to offer coupons, integrate multiple payment gateways and manager a well-oiled eCommerce store striving for sales. So why are we writing this article? Well to enlighten customers who are current developing on Magento or thinking of using Magento on their next project to make sure your projects has a solid foundation. Frankly many Developers/ Freelancers get to comfortable coding the easy way and taking shortcuts rather than following direction to help companies build a revenue stream through best practices by reduce bugs and increasing quality.  
  1. Replaceable/ Reusable Coding
Essentially reusable and replaceable code enables you to make improvements easily and update efficiently. Coding should be small yet focused and provide a general solution so that it can be reused in future development. Also, ensure that you reuse your code as much as possible in order to avoid the costs of duplication.  
  1. Helper Classes
Theoretically helpers are classes that have static methods that do not fit any ware period but they have a fair share of negative and positive comments. Depending on the project you can definitely put them to good use by combining reusable functionalities in them.  
  1. Be true to Coding Standards
Even if you a Freelance developer or a Magento developer, following common coding standards will definitely help code maintainable and unswerving. Also, ensure that you reuse code as much as possible in order to avoid the costs of duplication.  
  1. Naming Conventions
Throughout development consistency while naming conventions should be well maintained. As the great one would say “your code is as good as your professional touch” Easily readable. Failure to maintain these standards will greatly impact maintainability and readability of extensions.  
  1. Plugin usage
eCommerce sites driven by plugins can weigh on the performance and the less you incorporate features using plugin the greater the performance.  
  1. Code Testing
Testable code using Magento testing guide to help describe what you code does and define functionalities.
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Custom Design, Search Engine Optimization, Web Design
Is your business ready for Google’s “Mobile-First” index? It’s a method which will change the way your website is ranked on search engines (SERPs). Here are few things which will if not already push the next generation of websites for business which have not already hopped on the bandwagon in having their website responsive and mobile friendly.

Let’s go briefly on what Google accomplished with Mobile-First index. What’s all the big fuss about and why are they using a Mobile-First indexing? As most of you know Google crawls each and every website to make sure it can index the correct links/website on search results. This is why most websites have a Sitemap to help Google crawl your site. Google has created something beyond just crawling your site as a desktop user and build an algorithm that can crawl your site as a mobile user which distinctions between a desktop version of your website and mobile. This will impact all perfect which are none responsive and lack the mobile compatibility hindering not only rank as well consider your site to be hostile to mobile users. Why the use of mobile-first index now? Everyone will agree on is that the growing mobile users surpassed the number of desktop users in the sense that most of you that are tech savvy enough to do everything on a mobile device. Google mentioned that there are more mobile searches than desktop searches and it makes perfect sense to crawl pages as a mobile user.

What do you do if your website isn’t mobile friendly? We are not expressing this out of the desire to gain more business or to attract more audience but as an FYI to move in the direction that will gain more profit to your business than fall in love with a design. Rest assured Google will crawl and index desktop version of the websites but you will lack the mobile audience and as a result which can hinder many businesses online.

Will the new Mobile-First indexing change rank? As is usually the case with new changes, the Mobile-First indexing shouldn’t affect search results or crawl at this stage as they have suggested its too early to tell. If you are amongst those that do not have a mobile friendly website, you shouldn’t expect certain keywords to rank affect mobile search results.

When does Google launch the new Mobile-First index? Google has already released their Mobile-First crawler but an exact date has not yet been specified to when the rollout will be completed as it’s still in testing phase. Web sites can easily verify their structured markups across both platforms by using Structured Data Testing Tools and also verify if your site is mobile accessible with Robot.txt Tools. All website owners if not already verified your mobile version on Search Console should take some time to do so. If you are looking to transfer your existing website to a mobile friendly platform or looking for a web design company that provided free consulting to get you on track, follow us on all social media platforms and remember to #enveos as well engage us with your questions.
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Marketing, Search Engine Optimization, Web Design
Although the trend of technology is expanding rapidly, many businesses are still lacking the intuits to keep up with the trend. You would not believe how many people know what the technology is and still wouldn’t know how to use the technology for the beneficial of their business. Let’s take a step back and think about why your competition is growing and why you are failing. To reach out to your audience you have to force yourself to make them understand the benefits of your service.

Identifying your key business goals Look closely at your company’s overall requirements and decide how you want to deploy your social media tactic to reach customers. The techniques you use will serve the goals you set to move forward. choose your primary goal and set the goals to achieve them. If you think you can achieve more than one goal go right ahead but thinking is easy deploying and achieving to meet all those goals will distract you from achieving none.

Social media pages To shine within your audience, you will need a strong profile page for your accounts with a branded cover photos and profile photos. Website links, location, Phone number and brief introduction depending whether its twitter or Facebook. Before diving right into finding your audience spend a few days sharing information about your business, services or product, you want visitors to follow you and not just walk away seeing a blank profile which many of us have. Keep in mind to share across all platforms by using tools such as Hootsuite, Buffer, and SocialOomph. “Build an audience with quality content”

Adding links to website Link all your social media accounts to your website with social network icons. If you are having trouble, ask you web design agency to do so. Icons can be placed anywhere on your website but to get the most attraction place them on the top right or in front of your logo to the far right. If you have a blog within the website, you can also add a share button so your audience can share all the posts within their network. You can find the best social media icons at depositphotos or download widgets and buttons from the official brand sites such as Twitter, Facebook, LinkedIn, Instagram.

Top social media sites in email signatures Email communication is what every business does on a daily basis, why not take the time to let your customers know that you can also be reached within all social media networks. You can do this by adding a text base links or PNG icons attached with some HTML tags or simply use sites like Wisestamp and Hubspot

Connect with your audience, not just follow Connect with your audience with a quick follow up chat and do not reach out to your audience with a service approach, this will not be the first impression you would like to make on your business. Often, we see followers engage you with service offers as soon as you follow them back. Do not make the same mistake that others do. Get to know the audience first and ease into what your business can offer.

Advertising on Facebook and twitter Advertising on social media platforms if you have the budget to do so. Choose the right advertising campaign that fits your business goals and deploy them to grow your business. We will focus more on which advertising campaigns work best on another blog but keep in mind not all method will work and sometimes you will end up spending more than expected but in order to find the right campaign for your business failure is the key to success.

Vlogging vs Blogging? Vlogging is a way to get more attention and attraction faster and also gives you flexibility in the way your percent your content. More and more business should be moving towards the trending Snapchat and or YouTube. Without creating video content, you are losing out on this great opportunity. Bloggers that use video content have a better chance of attracting a large audience and distinguishing themselves from competitors. Why not combine your videos with content by blogging? We hope this will help you move a step forward in the new year ahead.
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