Did you never notice why Amazon, the largest online store has its logo and site’s primary color as bright yellow?
Not only it looks bright and catchy but has a psychological impact on the mind of shoppers too. Bright yellow is known to grab attention and Amazon surely grabs a lot of attention from potential shoppers around the world. This is also the reason behind the warning signs on hilly areas to be in bright yellow. Yellow is additionally considered a happy and mood lifting color, which can be very useful to persuade your buyers to buy products on your site.
Fonts are also known to have psychological impact on buyer’s mind and influence their thought on buying a product. You might have noticed big bold fonts used on hoarding and billboards to grab the attention of the potential buyers.
Why Color and Font matter for Shoppers
Color and fonts together play a very important and influential role in the buyer’s mind when they are looking for products. Color and font are two most important factor when it comes to grabbing the attention of the potential buyers.
Colors Induce Feelings
Different colors are known to induce different feelings, like Yellow induce happiness and positivity, red induce excitement and boldness, blue induce trust and so on. Thus colors can play a significant role in conveying a message about a brand or a product to the buyers. Buyers are more like to buy a product that they can relate to a feeling. Colors can also act as identifier for genders, colors like red, pink can make women relate to a product. Similarly, colors like blue, black, grey can be relatable to men. Brands typically use colors to differentiate their target audience based on gender.
Fonts are Necessary for Creating Immersive Experience
In case of online store where the buyers do not have physical contact with the seller, fonts can play an important role in grabbing their attention. In recent studies researchers have found that an average person stays less than a minute on a web page Reasons Why Users Leave a Website. To grab the attention of the buyer in such small interval requires to have fonts optimized for immersive experience. Carefully outlining fonts and using bold and italic fonts can help texts to stand out and let the buyers know exactly where to read and what to read. Fonts are one of the most important design element that can make or break your site. You will never see the top brands using fancy confusing fonts. They prefer clear, smooth and block letters that are easily readable and provide a smooth experience for the buyers on a shopping site.
As we can see how colors and fonts can impact the buyer’s decision on a shopping site. It is always advisable to go with simple and known colors and fonts rather being too creative. Do not get me wrong, but buyers are human being who are used to certain type and style. They can relate to colors and fonts to the things they have learnt over experience. If you try to disengage them and try something new, they might not always react the positive way.
