Do you want to make your website stand out with numerous evolving trends and shifts in the web design industry along with intension market competition? Well, here we will provide you with everything you need to know to innovate website features and elements. And get more attention from your users or potential clients.
Nowadays, it’s crucial to create a website that grabs targeted viewers’ attention within a short attention span. For instance, one-page websites, illustrations, big and bold typography, and linework are some simple ways to achieve so.
In this article, we will cover 6 standout web design trends that will set your website apart from your competitors. So, let’s get started!
1. One-Page Website
The one-page website contains all the important information on a single page and works through simple scroll navigation. It works best for micro niches. Users can easily find all the relevant information without needless searching or going to other pages.
2. Make Your Hero Section Stand Out
The use of eye-catchy colours, shapes, videos or images and carousels captivates the users as soon as they land on your web page. Keep your hero section stand out by adding a tagline and description representing your brand identity.
3. Unique Typography
Typography can leave a long-lasting impression on the user’s mind. While it’s a good practice to use bigger and bolder typography. However, it’s essential to find the right balance between scale and size, as well as colour. Moreover, you can experiment with typography in different ways i.e. use the contrast of two different colours or make the text bigger to entice the visitors to know more about the website—your business.
4. Adding Illustrations
Quirky graphics and abstract illustrations have been a rising trend and are a great addition to your web landscape. You can use hand-drawn scribbles, vector art, organic texture, and much more to make it look natural and sophisticated. Or create custom illustrations from scratch that communicate your brand identity.
5. Use of Linework
Linework can highlight sections, headers, paragraphs, and product galleries. You can increase the line weight to add more depth to the section you want the user to click on.
Similarly, add different colour content to each section with a lined grid to make it more engaging and prominent. Also, you can use bold black lines to create a retro graphic effect.
6. Gender Neutral Design
It is common for web designers to associate some colour while keeping in mind their target audience. Especially e-commerce stores mostly use the colour scheme of pink, relating it to the female.
However, designers should broaden their creativity and look beyond the traditional defining personas. One way to exhibit such design is by using minimalist gender-neutral colours, icons, and images as a part of the website.
The Verdict
Often web designers find it challenging to figure out what design trends will work. But not anymore. Now you can easily enhance your or your client’s outdated website(s) by using these simple yet powerful ways without compromising user navigation, loading speed and interactivity.
We hope this article has helped you understand all the latest web design trends that are going to stay in 2022 and years to come. So, what are you waiting for? Make your website stand out now by rebranding it following the above-mentioned practices!
