CASE STUDY

CraftBuild Contracting

A contractor website rebuilt around trust, project credibility, and qualified quote requests.

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CraftBuild Contracting project preview

PROJECT OVERVIEW

A clearer digital presence for a contracting business

CraftBuild Contracting needed a website that clearly presented its renovation and construction services while giving prospective clients a stronger reason to request a quote.

CHALLENGE

What Needed to Improve

  • Service information was difficult to scan quickly.
  • The previous layout did not build enough confidence with project-focused visitors.
  • Mobile users needed a faster route to request a quote.

STRATEGY

How We Approached the Project

  • Restructure content around the services clients search for.
  • Use project credibility and proof points to build trust.
  • Improve CTA placement across desktop and mobile experiences.

EXECUTION

What We Delivered

  • Created a responsive WordPress structure.
  • Improved service sections and inquiry pathways.
  • Optimized the layout for conversion-focused browsing.

WORK BREAKDOWN

Website Strategy & Structure

CraftBuild Contracting website strategy preview
Preview showing the visual direction, content hierarchy, and conversion-focused structure.

OUTCOME

Results

  • Improved mobile usability.
  • Clearer service discovery.
  • Higher-intent quote flow across key pages.

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