CASE STUDY

Modern Website for a Restoration Company

A fully custom WordPress website that modernized Bunstone Restoration's online presence with scalable service management, improved user experience, stronger branding, and a conversion-focused architecture.

Modern Website for a Restoration Company project preview

PROJECT OVERVIEW

Building a Scalable Digital Presence for a Growing Restoration Company

Bunstone Restoration required a website that reflected the professionalism of its restoration and reconstruction services while providing a scalable platform for future growth. We designed and developed a fully custom WordPress solution focused on usability, performance, and conversion. The project modernized the company's digital presence with responsive layouts, dynamic service management, secure lead generation, and a consistent brand experience across both the public website and WordPress administration.

CHALLENGE

What Needed to Improve

  • Outdated website design did not reflect the company's professionalism.
  • Service offerings lacked clear organization and navigation.
  • Limited ability to manage and expand website content.
  • No scalable system for adding future services.
  • Weak conversion paths for generating customer enquiries.
  • Inconsistent branding and user experience across the site.
  • Required a mobile-first experience for modern users.
  • Needed improved legal compliance and cookie consent management.

STRATEGY

How We Approached the Project

  • Develop a fully custom WordPress theme.
  • Implement dynamic service management using Custom Post Types.
  • Design a modern, responsive user experience.
  • Create dedicated landing pages for every service.
  • Strengthen trust with professional branding and messaging.
  • Improve conversion through strategic calls-to-action.
  • Secure enquiry forms with multiple spam prevention layers.
  • Build a scalable foundation for future SEO and content marketing.

EXECUTION

What We Delivered

  • Conducted website strategy and content planning.
  • Designed a modern, responsive user interface.
  • Developed a fully custom WordPress theme.
  • Built a dynamic Services custom post type.
  • Created automatically generated individual service pages.
  • Developed custom About, Contact, and Our Process templates.
  • Implemented responsive navigation and mobile optimization.
  • Integrated secure custom contact forms with spam protection.
  • Designed branded HTML email notifications and confirmations.
  • Added Cookie Consent management and legal compliance pages.
  • Created a custom branded WordPress login experience.
  • Optimized branding with a redesigned transparent footer logo.
  • Implemented favicon package and browser compatibility.
  • Prepared the website for future SEO growth and scalability.

WORK BREAKDOWN

Website Strategy & Structure

Modern Website for a Restoration Company website strategy preview
Preview showing the visual direction, content hierarchy, and conversion-focused structure.

OUTCOME

Results

  • Established a modern and professional online presence.
  • Improved user navigation and overall experience.
  • Created a scalable content management system.
  • Simplified future service additions through WordPress.
  • Strengthened brand consistency across the website.
  • Enhanced mobile usability across all devices.
  • Improved lead generation through optimized calls-to-action.
  • Implemented secure enquiry handling with branded communications.
  • Provided a strong technical foundation for SEO.
  • Delivered a maintainable website without relying on page builders.

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